The world of food is fuelled by word-of-mouth
It’s funny that what people choose to put in their mouths is often influenced by words from the mouths of their friends. Food fuels us both physically and socially. Humans are all united in our need for food, flavour, and a friendly atmosphere, so when we find all of those things in one establishment, we want to share this great discovery with the world, and we want to return again and again.
By the same token, when we hear of a friend’s negative experience at a restaurant, well, there are plenty of great spots to go, without risking a bad one. Old marketing wisdom tells us that a happy customer will tell one friend about his or her experience, and an unhappy customer will tell everyone who will listen.
What if there are negative issues about your restaurant being shared on social media or face-to-face, preventing customers from recommending your restaurant to others?
And how can you get more happy customers singing your praises?
Do you really know what customers are saying?
To say that operating a restaurant requires an enormous amount of time and energy would be an understatement. The need for you to be in more than one place at the same time is constant.
- The customers at the door need to be greeted
- Table 12 needs menus
- Is anyone going to clear off that four-top?
- Another waitress called in sick
- The dishwasher quit in the middle of his shift
- Table 9 sent their food back
- The chef needs to talk to you about food costs
- The bartender’s inventory is off
Daily operations have you exhausted. And your managers are going flat out as well.
You feel everything is going pretty smooth. And your staff has been trained to deal with irate customers and minor issues in a professional and courteous manner.
You didn’t start a restaurant to make people grumpy. It matters to you that all customers leave happy and well-fed. And you’re doing your best.
But what if there are customer experience issues bubbling up to the surface, and you’ve been too busy to notice?
The absolute best way to deliver consistently positive guest experience is by asking for, and analyzing, customer feedback.
- What if you knew what every customer thought about their experience at your restaurant, minutes after they paid their bill?
- What if you had the opportunity to correct an issue before it escalated into a major problem?
- What if you could hear the voice of your customers?
With these kinds of insights, you could begin to offer consistently good customer experiences, time and time again.
Monitor the pulse of your customers with our Customer Experience Management program.
YourAtlanticExperience.ca allows you to drill down to the heart of customer experience to help you become more consistent. (And consistency is key.)
We measure and monitor direct guest feedback, giving you real-time data you can use right away to identify strengths and weaknesses of your establishment. In turn, this feedback allows you to make changes that will ensure consistently positive customer experiences.
We help restaurants measure the following:
- Overall Experience
- Staff Experience
- Food Quality
- Quality of Customer Service
- Speed of Service
- Atmosphere of the Restaurant
We provide restaurants the following:
- Comment and Text Analysis
- Complaint Resolution
- Social Media Advocacy
- Customer Insights/Demographics
- Employee Incentive tracking
- CASL Compliant Email Collection
Essentially, our solution gives you the power to do business from a proactive position, rather than a reactive one.
And, in the restaurant industry, it’s often enough to make a customer feel heard in order to turn a negative experience into a good one.
Allow satisfied customers a chance to tell the world about you
The only thing foodies like more than eating food? Talking about food. Our solution not only makes it easy for your customers to tell others about their positive experience at your restaurant…it actually encourages them to do so.
GoRecommend™ is a powerful feature of our program that offers incentives for your customers to share their feedback with their social networks. And ONLY when their experience was a positive one.
Build an army of vocal supporters of your restaurant just by asking for feedback.
Try our Restaurant Customer Experience Program demo
Preview our customer survey, and then contact Jamie for a complimentary consultation, where he’ll show you how listening to the voice of your customers will pack your restaurant with satisfied guests on a consistent basis.